MYM Consulting
Lead Intelligence.
Sales teams shouldn't spend hours researching prospects on LinkedIn. We built an autonomous enrichment engine that delivers deep prospect intelligence directly to their inbox the second a lead hits the CRM.
The Friction
MYM's consultants were manually vetting 50+ leads a day, checking company sizes, funding rounds, and tech stacks. This bottleneck meant high-value prospects were waiting up to 24 hours for a response, leading to a significant drop in conversion rates.
The Logic
We built a **Make.com ecosystem** that triggers on form submission. It pulls data from **Apollo.io and Clearbit**, calculates a custom "ICP Fit" score using a weighted logic gate, and pushes a summarized "Battlecard" to the Slack #sales-leads channel instantly.
Inbound Webhook
source: typeform_api_v3
Enriching // Apollo + LinkedIn
Slack Pushed
#sales-leads // Battlecard Sent
"We are closing deals faster now as we know exactly who we are talking to before the first call. The lead scoring is very accurate, it feels like cheating."
Managing Director, MYM Consulting